A LIVE 5-day challenge for wedding photographers on what makes a couple stop comparing 47 tabs and choose YOU – before the call.
↓ WATCH THIS FIRST, ON 2X SPEED↓
If you were able to get booked before the call, without more followers, more posting, schmoozing planners, or needing ads, that's something you'd want to know more about, right?
MONDAY, OCTOBER 12 – FRIDAY, OCTOBER 16, 2026 · NOW ENROLLING
THE CHALLENGE STARTS IN
You’ve changed your website. Rewritten your BIO. Posted more. Maybe raised your prices, then quietly lowered them again.
And the inquiries still come in cold, THEY GET ON A CALL BUT "GO ANOTHER DIRECTION", OR they don’t come in at all.
It isn’t that you haven’t been working hard enough. You're doing a lot of the right things. It’s that the part that decides whether a couple is close to booking you happens before they type in their name on the inquiry form.
Because by the time someone lands on your contact form, they’ve already formed an opinion. From your feed, your bio, the three pages they clicked, the way your pricing felt next to everything else they’d seen.
You never get to see their decision making. So when your inquiries and bookings aren't what you're hoping for, you keep thinking you need more visibility.
But more visibility without mastering what actually makes you sought after... that just leads to more of the same of what's happening right now.
The right couple isn’t comparing you. They’re looking for confirmation they already found you.
They’re not sitting there weighing your work against someone else’s like a spreadsheet. They’re searching for the photographer that feels like the obvious choice.
What you need is congruence. Every foundation of your business connected. This is how trust builds and you become the choice before the call.
And yet, when your feed communicates one thing, your website says another (especially when it blends in with the same messaging everyone else uses, like "documenting not just how it looked but how it felt"), and your pricing a third – they don’t feel confidence. They close your tab and keep looking in the 47 other ones.
Being sought after isn’t about being seen by more people. It’s about being unmistakable to the right ones.
That's what we're working toward this week.
JUST LAST MONTH, MY COUPLES' BUDGET WAS $10,000. THEY BOOKED $11,400.
I didn't push, add a deliverable, or offer a payment plan to close the gap.
By the time they opened the proposal, they already knew they wanted to work with me – and it was never because the package had "ten hours and a second photographer".
I book $10-15k weddings, and I've mentored 250+ photographers on how couples decide.
That gap between how a couple actually buys and what most photographers are selling is what these five days are about.
WHAT HAPPENS IN FIVE DAYS
By Friday you'll know:
→ The real reason couples are choosing someone else – and why it has nothing to do with your talent, your portfolio, or your prices (it's hiding in your messaging)
→ How to dissolve the competition so you're the obvious choice before couples ever speak with you – No longer compared with the 47 other photographers sitting open in their tabs
→ The messaging shifts at each stage of the marketing funnel that turns "just looking" into "this is exactly who we want" before they get on a call
→ How to let your words build value in the sales process that guides couples to your highest package (and possibly book more than their shared budget) – without competing on deliverables, adding more inclusions, or lowering your prices
And you’ll finish one thing every single day to start building momentum.
HERE'S WHAT WE'LL COVER:
MONDAY · DAY 1
RECOGNITION
Why Couples Choose One Photographer Over Another Before They Ever Reach Out
Every photographer says they capture genuine, authentic moments. When your photos are similar, your prices are close, and your promises are identical, what are they supposed to decide on? Today we find what yours is actually saying so you can dissolve competition.
TUESDAY · DAY 2
MOMENTUM
Why Your Marketing Effort Keeps Starting From Zero Every Month and How to Start Building Momentum with Warm Leads
You’re not under-marketing. You’re marketing to people who aren’t ready yet, or to people who already decided – and almost nothing to the ones in between. Which is exactly why every month starts over.
WEDNESDAY · DAY 3
CONNECTION
The Three Things a Couple Needs Before They’ll Send the Inquiry
Your website isn’t a portfolio. It’s a part of your business that works while you sleep – and it’s answering hesitations you’ll never get to hear a couple ask out loud. Today you find out which of the three it’s missing.
THURSDAY · DAY 4
CERTAINTY
Why Couples Are Sold on Your Price Before They Ever See It
Sales doesn’t start when you respond to an inquiry. If someone knew your starting price before they reached out and still went quiet, that was never a pricing problem. Today we find where it actually broke in the inquiry-to-booking process.
FRIDAY · DAY 5
OVERFLOW
Becoming the Photographer Who Can Say No Without Panicking
A no that doesn’t shake you. Breathing calmly in a slow month. Being selective and trusting the overflow. This is the day about who you’d have to become for any of the rest of it to hold – and why that part comes first, not last.
HOW EACH DAY RUNS
⏱ LIVE 1:00pm - 3:00pm MT (DAILY)
30–45 MINUTES – TRAINING OF THE DAY
Each training with the purpose of helping you find the fixes needed in your business in order to become the sought after photographer in your market.
60 MINUTES - QUESTIONS + AUDITS
Everyone is welcome to stay for this hour. VIP members are the ones asking the questions and putting their own website, pricing guide, and inquiry emails on the screen – everyone else watches me work through them live.
AFTER EACH SESSION – YOUR ONE HOMEWORK ASSIGNMENT, DONE
Posted in the Circle community. You’ll see what everyone else implemented too and the collective learning is usually the most useful part.
CHOOSE YOUR SEAT
VIP ADMISSION
for the photographer who wants to be coached:
5 days of live Sought After Photographer training
Replay access through the Tuesday following the challenge
Private Circle community for the week
Daily homework
A seat in the Questions + Audits room every day
Ask your own questions live in the coaching room
Have your own business assets audited by Claire on screen
⏱ LIVE 1:00pm - 3:00pm MT (DAILY)
$197
GENERAL ADMISSION
for the photographer who just wants to be in the room:
5 days of live Sought After Photographer training
Replay access through the Tuesday following the challenge
Private Circle community for the week
Daily homework
A seat in the Questions + Audits room every day
Ask your own questions live in the coaching room
Have your own business assets audited by Claire on screen
⏱ LIVE 1:00pm - 3:00pm MT (DAILY)
$47
My plan was to cut back a few shifts in three to five years.
Six years ago I was a pediatric trauma nurse, and photography was the light, fun thing I did on the side so I had something outside of work that heavy.
When I brought up really pursuing it to my now-husband, what I actually said was: what if I did this, so that in three to five years I could cut back a few shifts and be home more with our kids.
That was the whole plan. Three to five years. A few less shifts.
I went full time in three months. Eighteen weddings and six figures my first year – without cold pitching planners, without ads, without grinding myself into the ground. Then we moved across the country from Nashville to Denver, and my business grew by over 69% in a brand new market.
But the reason I tell you that isn't the speed or the income. It's that my plan was too small, and I had no idea. I couldn't see how good it could get.
That's what I see now in almost every photographer I work with. They're aiming at booking a few more weddings this year, and they have no idea that's the small version of what's actually available to them.
I became a sought-after photographer, now booking $10-15K weddings without relying on referrals, without schmoozing planners, without cold pitching, and without grinding myself into burnout. Since 2021, I've mentored over 250 photographers, and my photography revenue has gone up every year while my hours have gone down.
I don't simply teach a do-what-I-did playbook. I teach why couples choose who they choose, and what that means for the business you're actually building.
Which is exactly what these five days are. Let’s make you the sought after photographer in your market.
How you know you’re meant to be in this room:
You’ve been shooting weddings for a while and the business side is the part that’s never felt easy
You are booking, they're just not the ones you actually wanted
You don't just want more inquiries – you want WARM inquiries who are ready to book before you even have to get on a call
You've hit a ceiling with your pricing and you don't know how to get past it
Your work is amazing but your inquiries don’t reflect it
You’ve changed pieces of your business – website, prices, marketing – and you’re still not getting the bookings you want... it all feels a bit disconnected
You’re ready to be challenged and look at what’s happening instead of guessing and hoping
This probably isn’t the right week for you if:
You’re brand new and haven’t photographed a wedding – this challenge is best fit for wedding photographers who have a significant portfolio and skill level, as this challenge teaches the business behind the portfolio – you can't have one without the other
You’re hoping for templates to copy rather than clarity about your own business
You can’t be in the room and won’t watch the replays
What’s possible when photographers stop guessing and start understanding how couples decide.
“What kind of magic did you put in this program?!”
Nicole came to me three years into her business. Referrals only, inquiries nonexistent, 13 weddings booked for one year and zero for 2027. She was certain she needed more followers and visibility. Weeks after changing what her brand was actually communicating: $9,000 booked in three days, four organic inquiries a day, and a message asking me how to say no to clients.
Kaleigh & Michael were running ads and getting inquiries – just never the right ones.
They rebuilt what they were saying and who they were saying it to. They raised their starting price from $4,200 to $5,500 and didn’t lose inquiries. $62,000 booked while they were in the program.
Ariah went from $2,000 packages to $6,000 packages in 90 days.
On word of mouth alone. Same number of bookings would have been a $60,000 difference in a year. A year and a half later she’s shooting $11–12K weddings around the world.
Claudia: “I wouldn’t be where I am now if it weren’t for Book It.”
She wasn’t missing effort. She was missing the right plan in the right order. Full-time, $76,000 in six months, booked into May 2027.
These are results from students inside my mentorship program. Every business is different and I can’t promise you a specific outcome – what I can tell you is what changed for them and why.
What if I can’t make it live?
Every session is recorded and replays are available through Tuesday, October 20 at midnight MT. But this is a live week for a reason – it’s a challenge. So I’d challenge you to clear your calendar when you’re able and be in the room!
Is this just a pitch disguised as a challenge? Or a lot of what and not the how?
Most photography education hands you a generic what to do but not the how... or it's v surface level and do-what-I-did kinda vibe, right? Do these three things to your website. Use this template for your inquiry emails. And it doesn't change the fact that you're still not sought after because it wasn't built for your business.
This week is the opposite. You'll find out what's specifically happening in your business. Which of the five foundations is quietly costing you bookings. What your website is communicating in the first three seconds. Where your marketing effort keeps disappearing and you feel like you're starting from 0 every month. Why couples are still comparing you to the other photographers instead of feeling confident choosing YOU.
Every day you will finish one assignment because we're implementation focused around here... It's a challenge for a reason. And every day you'll know something about your business you didn't know the day before.
But this challenge isn't just education... After the training each day, I stay on and audit websites, pricing guides, and more live on screen (for the VIPs, but anyone with a ticket is welcome to stay), walking you through exactly where couples are falling off.
What I won't do is pretend you can refine your whole business in five days. You can't. That's not a challenge, that's for a mentorship – and if that's what you want, there will be an invitation to work together on a deeper level. I'm telling you now so it isn't a surprise. When it comes it'll be an easy yes or an easy no, and either way I'm glad you're here.
You'll leave this week knowing exactly what's been costing you bookings. Most photographers have never had that and my goal is to leave you better than I found you, whether you want to work together on a deeper level or not.
How much time will this take?
About an hour a day for the training, and closer to two if you stay for the Q+A and audits hour – which I’d encourage. Everyone is welcome in that room, whether you’re GA or VIP.
What’s the difference between General Admission and VIP?
Both tiers get every training and a seat in the Q+A room every day. VIP is the difference between watching me review someone else’s website and having your own on the screen – VIP members are the ones asking the questions and getting the answers. The collective learning is such a benefit either way, so even if you’re not the one being directly coached, you’re still being coached. Choose your tier based on how much feedback you want on your business specifically – not on how far along you are.
Can I upgrade to VIP later?
Yes, as long as seats are left. Email us at [email protected] and Rachel can send over the details!
I’ve bought photography education before and it didn’t change anything.
I hear that a lot, and this week is about seeing how the pieces of your business all relate and build on each other – which is the part nobody teaches. It’s also the part that determines whether any of the tactics or strategies work.
Is this for family or portrait photographers?
It’s built for wedding photographers, and everything is taught through that lens. The principles can absolutely apply more broadly, but the examples will all be weddings.
Is there a refund?
If you show up live all five days with your camera on, do the homework, and if you don’t feel you got at least ten times what you paid, email us for a full refund.
The couples you want are already looking.
Five days on what makes them stop looking when they find you. Let’s make you the sought after photographer in your market.
MONDAY, OCTOBER 12 – FRIDAY, OCTOBER 16, 2026
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